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Positioned for Profit
Foundations of Your Ideal Customer Avatar
Introduction (5:40)
Workshop Overview (10:09)
What's an Ideal Customer Avatar (ICA) + Why Your Business Needs One (9:46)
Common Questions about ICAs (9:46)
The Building Block of Your ICA
Elements of an ICA (11:00)
Examples of ICAs (24:09)
Take Action
Create Your Own!
How to Use Your Ideal Customer Avatar (14:09)
Closing (0:54)
Bonuses
Live Q&A
Marketing Message Templates
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What's an Ideal Customer Avatar (ICA) + Why Your Business Needs One
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